With the DRIVEN BY KIDS workshops, Volkswagen is helping children strengthen their digital media skills. “Over the last few months, we have given more than 2000 children access to digital training. That’s an enormous success!” says DRIVE Director Liane Scheinert. “Creative programmes for children and teens are very important to us. That’s why we plan to continue the learning lab concept in the future so that girls and boys can have fun discovering the world of mobility.”
The schoolchildren explored the Ars Electronica exhibition at DRIVE, which focuses on the alleged perfection of the digital world. They learned that errors and deviations from the norm always conceal an opportunity.