Klaus Bischoff, Head of Design for Volkswagen Passenger Cars, opened the evening with a keynote on the sound of the new all-electric Volkswagen ID.3*. The exterior sound of the ID.3 was heard for the first time in public – a confident and likeable, futuristic sound.
Together with the safety aspects at low speeds, the sound of an electric car is especially important. “The sound gives the electric vehicle its own voice, which is something we can design independently of mechanical noises,” explained Klaus Bischoff. “The ID.3 communicates a sense of security and the promise of effortless mobility: this car will take us anywhere.”