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OPENING HOURS – DRIVE Showroom/Exhibition: daily 10:00 a.m. to 7:00 p.m.
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Ahead – Stories of Transformation
exhibition until January 1nd, 2023
DRIVE. Volkswagen Group Forum
Friedrichstraße 84 / Ecke Unter den Linden
10117 Berlin
Telephone +49 30 2092 1300
info@drive-volkswagen-group.comThank you for visiting a website provided by Volkswagen AG, Berliner Ring 2, 38440 Wolfsburg, vw@volkswagen.de, listed in the commercial register of the district court of Braunschweig under the number HRB 100484 (“Volkswagen AG”). The following information provides details on how your personal data is processed by Volkswagen AG in connection with your visit to the website.
1) Processing of log files
When you visit our website, we process the following log files that do not identity you as a person:
Our website is hosted by the contract processor Ape Unit GmbH, Berlin, and is editorially managed by the Volkswagen Deutschland GmbH & Co. KG, Wolfsburg, as a contract processor for Volkswagen AG. Corresponding processing contracts have been agreed with these companies.
2) Newsletter subscription
This website offers the option to subscribe to a newsletter. The data provided in this context (e-mail address) are used by Volkswagen AG solely for the purpose of providing this service within the scope of your given consent (Article 6 para 1 sentence 1 (a) GDPR). Volkswagen AG uses the double-opt-in procedure for this purpose. An e-mail will be sent to the address you provided with a request for confirmation of your consent. You can withdraw your consent given to Volkswagen AG at any time free of charge with effect for the future. This can be done, for example, by using the “Unsubscribe” link provided in each newsletter or by a message to the following email address: info@drive-volkswagen-group.com. If you unsubscribe from the newsletter, your personal data relating to the newsletter (e-mail address) will be erased, unless other retention periods (e.g. tax retention periods) are specified.
The newsletter is sent via Wamtek GmbH, Friedrichsdorf, and via the Volkswagen Deutschland GmbH & Co. KG, Wolfsburg, as a contract processor for Volkswagen AG. Corresponding processing contracts have been agreed with these companies.
1) General information
Volkswagen AG uses various cookies on its websites. Cookies are small files with configuration information that are stored on your terminal device and are automatically included in case of inquiries to our server. Cookies can basically be divided into three categories. There are cookies that are essential for the functionality of the website (so-called function cookies), cookies that increase the comfort of a website visit and, for example, save your language settings (so-called comfort cookies) and cookies based on which a pseudonymized usage profile is created (so-called tracking cookies).
The processing of the function cookies is necessary to enable you to visit the website (cf. Art. 6 para. 1 lit. b DSGVO).
The legal basis for Comfort Cookies is a legitimate interest (Art. 6 para. 1 lit. f GDPR). The legitimate interest is providing comfort when visiting the website.
Tracking Cookies are only set if the website visitor has given their consent (Art. 6 Para. 1 lit. a GDPR). Consent is given via the so-called cookie banner, which must be actively clicked on.
You can object to data processing described above by using the listed cookies and tracking tools at any time with effect for the future by changing your cookie settings in your browser or clicking on the following link and changing your currently set preferences in our Cookie Consent Manager:
For more information about our cookies, please refer to the Cookie Policy and the following.
2) Matomo
This website uses the software of the web analytics provider Matomo to evaluate user access to the DRIVE website. The data processing is carried out based on your consent (Art. 6 Para. 1 lit. a GDPR). Therefore tracking cookies are stored on your terminal device and are forwarded to a server with the Matomo web analysis software. The server is operated by the IT service provider makandra GmbH, Augsburg, on behalf of Volkswagen AG. On the server with the web analysis software, your IP address is anonymized immediately after transmission. For this purpose, your IP address is shortened by the last 16 bits or 2 octets when using Internet Protocol Version 4 (IPv4) or by 80 bits or 10 octets when using Internet Protocol Version 6 (IPv6). The anonymized IP address is thus not personally identifiable. The web analysis software then processes the anonymized IP address and tracking cookies for statistical evaluation of accesses.
The anonymized data is processed to aggregated reports by the Matomo web analysis software and the individual data is automatically deleted after 180 days by the IT service provider makandra GmbH, Augsburg.
You may assert your rights as outlined below against Volkswagen AG at any time free-of-charge. For further information concerning the exercise of your rights, please see section E.
Right of access by the data subject: You shall have the right to obtain information (Art. 15 GDPR) from us regarding the processing of your personal data.
Right to rectification: You shall have the right (Art. 16 GDPR) to demand rectification of any personal data that is incorrect and/or incomplete.
Right to erasure: Providing the requirements specified in Art. 17 GDPR have been met, you shall have the right to demand erasure of your data. Thus, you may demand the erasure of your data insofar as this information is no longer required for the purposes for which it was collected. Furthermore, you may demand erasure if we process your data based upon your consent and you subsequently withdraw this consent.
Right to restriction of processing: You shall have the right to demand the restriction of processing of your data providing the requirements specified in Art. 18 GDPR have been fulfilled. This is the case, for example, if you dispute the correctness of your data. You may demand the restriction of processing during the time your data is being checked for correctness.
Right to object: Insofar as the processing is undertaken based upon an overriding interest, you shall have the right to object to the processing of your data. In the event that you object, we request that you state your reasons to us regarding why you are objecting to the data processing. In addition, you shall have the right to object to the data processing for the purposes of direct marketing. This shall also be valid for profiling insofar as this is undertaken in conjunction with the direct marketing.
Right to data portability: Insofar as the data processing is undertaken based upon a consent or a fulfilment of a contractual agreement and this is also undertaken while using an automated processing system, you shall have the right to receive your data in a structured, commonly used and machine-readable format and to transfer those data to another data processor.
Right of revocation: Insofar as the data processing is undertaken based upon consent, you shall have the right to withdraw your consent for the data processing with effect for the future, at any time free-of-charge.
Right to lodge a complaint: You shall also have the right to lodge a complaint with supervisory authority (e.g. to the State Data Protection Officer for Lower Saxony, Germany) regarding our processing of your data.
Contact persons for exercising your rights
Further details and a list of the contact persons for information about exercising your rights is available on the following website: https://datenschutz.volkswagen.de.
Data Protection Officer
Our Data Protection Officer is your contact person for support in all data protection matters: Data Protection Officer, Volkswagen AG, Berliner Ring 2, 38440 Wolfsburg, datenschutz@volkswagen.de
Status: November 2021
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Information in accordance with directive 1999/94/EC as amended: further information on the official fuel consumption and the official specific CO2 emissions of new cars can be found in the ‘Guide on the fuel economy, CO2 emissions and power consumption of all new passenger car models’ available free of charge at all points of sale in Germany and from DAT Deutsche Automobil Treuhand GmbH, Hellmuth-Hirth-Strasse 1, D-73760 Ostfildern, Germany or at www.dat.de.
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Discover DRIVE
It’s great that you want to visit us. We look forward seeing you. The exhibition are reopened to the public. We would be happy if you wear a mask. Please note the information bundled on this page to plan your visit.
Showroom / Exhibition will be closed from January 2nd to January 25th 2023
Monday – Sunday
10:00 a.m. – 7:00 p.m.
DRIVE.studio changed opening hours from January 2nd to January 25th
Monday – Sunday
11:00 a.m. – 6:00 p.m.
Monday – Sunday from December 7th to January 25th
10:00 a.m. – 7:00 p.m.
DRIVE.store changed opening hours from January 2nd to January 25th
Monday – Sunday
11:00 a.m. – 6:00 p.m.
Monday – Sunday from December 7th to January 25th
10:00 a.m. – 7:00 p.m.
Little Green Rabbit – Food Store to go
Sunday to Thursday
11:00 a.m. – 6:00 p.m.
Friday and Saturday
11:00 a.m. – 8:00 p.m.
Wir nutzen Cookies, um Ihnen die bestmögliche Nutzung unserer Webseite zu ermöglichen und unsere Kommunikation mit Ihnen zu verbessern. Wir berücksichtigen hierbei Ihre Präferenzen und verarbeiten Daten für Marketing, Analytics und Personalisierung nur, wenn Sie uns Ihre Einwilligung geben. Diese können Sie jederzeit mit Wirkung für die Zukunft im Cookie Manager (Meine Präferenzen verwalten) in der Datenschutzerklärung widerrufen. Weitere Informationen zu unseren eingesetzten Cookies finden Sie in unserer Cookie-Richtlinie und unserer Datenschutzerklärung. If you are under 16 and wish to give consent to optional services, you must ask your legal guardians for permission. We use cookies and other technologies on our website. Some of them are essential, while others help us to improve this website and your experience. Personal data may be processed (e.g. IP addresses), for example for personalized ads and content or ad and content measurement. You can find more information about the use of your data in our privacy policy. You can revoke or adjust your selection at any time under Settings.
If you are under 16 and wish to give consent to optional services, you must ask your legal guardians for permission. We use cookies and other technologies on our website. Some of them are essential, while others help us to improve this website and your experience. Personal data may be processed (e.g. IP addresses), for example for personalized ads and content or ad and content measurement. You can find more information about the use of your data in our privacy policy. You can revoke or adjust your selection at any time under Settings. Wir nutzen Cookies, um Ihnen die bestmögliche Nutzung unserer Webseite zu ermöglichen und unsere Kommunikation mit Ihnen zu verbessern. Wir berücksichtigen hierbei Ihre Präferenzen und verarbeiten Daten für Marketing, Analytics und Personalisierung nur, wenn Sie uns Ihre Einwilligung geben. Diese können Sie jederzeit mit Wirkung für die Zukunft im Cookie Manager (Meine Präferenzen verwalten) in der Datenschutzerklärung widerrufen. Weitere Informationen zu unseren eingesetzten Cookies finden Sie in unserer Cookie-Richtlinie und unserer Datenschutzerklärung.