Exhibit is currently on display in the exhibition
1974 – 2024: 50 years since production of the first Lamborghini Countach

Mobile icon celebrates birthday

image 01

It was in March of 1974 when mass production of the Countach started at the Lamborghini factory in Sant’Agata Bolognese; a model that entered into legend and remained on the market for a full 16 years. The Countach was the first Lamborghini whose bodywork was made “in-house” with panel-beating carried out by hand, and the first whose interiors were produced by the Lamborghini Upholstery Department, a real revolution which, 50 years on, has become a tradition at Sant’Agata Bolognese. On the occasion of this anniversary, Lamborghini has brought back the very first Countach LP 400 to the production line on which it was created, and where today the Lamborghini Revuelto is produced, for a past and present photo shoot. Furthermore, Lamborghini has made some exclusive images of the Countach line available from its archives.

You can also admire this extraordinary vehicle in the current ICONIC exhibition. Mobile icon celebrates birthday

image 02

We are proud to still be producing our super sports car models in the place where the Countach was created.

Ranieri Niccoli, Chief Manufacturing Officer of Lamborghini.

Evolution of the Countach

The Lamborghini Countach LP 500 was presented at the Geneva Motor Show on 11 March 1971, as an idea car, and its immediate success made the decision to make it a production car an easy one. It took several prototype cars and three years of technical development and intense road testing to get the production model, the Countach LP 400, ready. While the car was being developed, work was going on at Sant’Agata Bolognese to create the production line where the Countach would be produced. This was another way in which the Countach was revolutionary: for the first time in Lamborghini’s history, the bodywork would be made in-house. Up to that point, Lamborghini cars had been made in two different places, with the mechanical parts produced by Lamborghini, and the bodywork built by external coachbuilders and then sent to Sant’Agata Bolognese to be put together with the frame and mechanical parts. The decision to bring the production of the bodywork in-house at the Lamborghini factory had an immediate and significant impact on the growth of the company

More historical pictures can be found HIER:

arrow builing

THE DRIVE

The must-see attraction in the heart of Berlin: welcome to the Volkswagen Group Forum! Welcome to a place brimming with movement, meet-ups and mobility.