Privacy Policy

Use of person-independent email addresses to contact Volkswagen Communication
drive.info@volkswagen.de
drive.konferenz@volkswagen.de
drive.tour@volkswagen.de
drive.event@volkswagen.de
drive.gastro@volkswagen.de
drive.store@volkswagen.de
drive.salon@volkswagen.de
drive.facebook@volkswagen.de
 

A. Data Controller

 
Thank you for visiting a website provided by Volkswagen AG, Berliner Ring 2, 38440 Wolfsburg, vw@volkswagen.de, listed in the commercial register of the district court of Braunschweig under the number HRB 100484 (“Volkswagen AG”). The following information provides details on how your personal data is processed by Volkswagen AG in connection with your visit to the website.
 

B. Processing of your personal data

 
1) Processing of log files

When you visit our website, we process the following log files that do not identity you as a person:

• An anonymous cookie ID that does not allow any inference to your IP address

• The operating system, web browser and screen resolution you are using

• The date and time of your visit

The legal basis for processing this personal data is our legitimate interest of being able to provide the website properly (Article 6 paragraph 1 letter f GDPR). Our website is hosted by the contract processor Ape Unit GmbH, Berlin, and is editorially managed by the Volkswagen Deutschland GmbH & Co. KG, Wolfsburg, as a contract processor for Volkswagen AG. Corresponding processing contracts have been agreed with these companies. We delete this personal data after seven days.

2) Newsletter subscription

This website offers the option to subscribe to a newsletter. The data provided in this context (e-mail address) are used by Volkswagen AG solely for the purpose of providing this service within the scope of your given consent (Article 6 para 1 sentence 1 (a) GDPR). Volkswagen AG uses the double-opt-in procedure for this purpose. An e-mail will be sent to the address you provided with a request for confirmation of your consent. You can withdraw your consent given to Volkswagen AG at any time free of charge with effect for the future. This can be done, for example, by using the “Unsubscribe” link provided in each newsletter or by a message to the following email address: drive.info@volkswagen.de. If you unsubscribe from the newsletter, your personal data relating to the newsletter (e-mail address) will be erased, unless other retention periods (e.g. tax retention periods) are specified.

The newsletter is sent via Wamtek GmbH, Friedrichsdorf, and via the Volkswagen Deutschland GmbH & Co. KG, Wolfsburg, as a contract processor for Volkswagen AG. Corresponding processing contracts have been agreed with these companies.
 

C. Use of cookies and tracking tools

 
1) General information

Volkswagen AG uses various cookies on its websites. Cookies are small files with configuration information that are stored on your terminal device and are automatically included in case of inquiries to our server. Cookies can basically be divided into three categories. There are cookies that are essential for the functionality of the website (so-called function cookies), cookies that increase the comfort of a website visit and, for example, save your language settings (so-called comfort cookies) and cookies based on which a pseudonymized usage profile is created (so-called tracking cookies).

The processing of the function cookies is necessary to enable you to visit the website (cf. Art. 6 para. 1 lit. b DSGVO).

The legal basis for Comfort Cookies is a legitimate interest (Art. 6 para. 1 lit. f GDPR). The legitimate interest is providing comfort when visiting the website.

Tracking Cookies are only set if the website visitor has given their consent (Art. 6 Para. 1 lit. a GDPR). Consent is given via the so-called cookie banner, which must be actively clicked on.

You can object to data processing described above by using the listed cookies and tracking tools at any time with effect for the future by changing your cookie settings in your browser or clicking on the following link and changing your currently set preferences in our Cookie Consent Manager:

For more information about our cookies, please refer to the Cookie Policy and the following.

2) Matomo

This website uses the software of the web analytics provider Matomo to evaluate user access to the DRIVE website. The data processing is carried out based on your consent (Art. 6 Para. 1 lit. a GDPR). Therefore tracking cookies are stored on your terminal device and are forwarded to a server with the Matomo web analysis software. The server is operated by the IT service provider makandra GmbH, Augsburg, on behalf of Volkswagen AG. On the server with the web analysis software, your IP address is anonymized immediately after transmission. For this purpose, your IP address is shortened by the last 16 bits or 2 octets when using Internet Protocol Version 4 (IPv4) or by 80 bits or 10 octets when using Internet Protocol Version 6 (IPv6). The anonymized IP address is thus not personally identifiable. The web analysis software then processes the anonymized IP address and tracking cookies for statistical evaluation of accesses.

The anonymized data is processed to aggregated reports by the Matomo web analysis software and the individual data is automatically deleted after 180 days by the IT service provider makandra GmbH, Augsburg.
 

D. Your rights

 
You may assert your rights as outlined below against Volkswagen AG at any time free-of-charge. For further information concerning the exercise of your rights, please see section E.
Right of access by the data subject: You shall have the right to obtain information (Art. 15 GDPR) from us regarding the processing of your personal data.

Right to rectification: You shall have the right (Art. 16 GDPR) to demand rectification of any personal data that is incorrect and/or incomplete.

Right to erasure: Providing the requirements specified in Art. 17 GDPR have been met, you shall have the right to demand erasure of your data. Thus, you may demand the erasure of your data insofar as this information is no longer required for the purposes for which it was collected. Furthermore, you may demand erasure if we process your data based upon your consent and you subsequently withdraw this consent.

Right to restriction of processing: You shall have the right to demand the restriction of processing of your data providing the requirements specified in Art. 18 GDPR have been fulfilled. This is the case, for example, if you dispute the correctness of your data. You may demand the restriction of processing during the time your data is being checked for correctness.

Right to object: If the processing is based on a predominantly legitimate interest, you have the right to object to the processing of your data. An objection is permissible if the processing is either in the public interest or based on a legitimate interest of the Volkswagen AG or a third party. In the event of objection, we ask you to inform us of the reasons for which you object to data processing. In addition, you have the right to object to data processing for direct marketing purposes. This also applies to profiling in so far as it is related to direct marketing.

Right to data portability: Insofar as the data processing is undertaken based upon a consent or a fulfilment of a contractual agreement and this is also undertaken while using an automated processing system, you shall have the right to receive your data in a structured, commonly used and machine-readable format and to transfer those data to another data processor.

Right of revocation: Insofar as the data processing is undertaken based upon consent, you shall have the right to withdraw your consent for the data processing with effect for the future, at any time free-of-charge.

Right to lodge a complaint: You shall also have the right to lodge a complaint with supervisory authority (e.g. to the State Data Protection Officer for Lower Saxony, Germany) regarding our processing of your data.
 

E. Your contacts

 
Contact persons for exercising your rights
Further details and a list of the contact persons for information about exercising your rights is available on the following website: https://datenschutz.volkswagen.de.

Data Protection Officer
Our Data Protection Officer is your contact person for support in all data protection matters: Data Protection Officer, Volkswagen AG, Berliner Ring 2, 38440 Wolfsburg, dataprivacy@volkswagen.de

Status: May 2023