„Prestige. Desire. Functionality. The power of good design.
October 12th, 2023
DRIVE. Volkswagen Group Forum
What effect does design have? How is our perception of design changing? What role does it play in our lives? And what makes a brand desirable? In the midst of the exhibition “Driven by Dreams - 75 Years of Porsche Sports Cars”, we delved into this exciting topic with our talk guests and our audience. We talked about aesthetics, the changing demands of the zeitgeist and the psychological dimensions of the desire to have.
The guests were:
Leyla Piedayesh, designer and founder of fashion label lala Berlin
Michael Mauer, Head of Style Porsche
Fernando Fastoso, Head of the Faculty for Luxury and Premium Brands at Pforzheim University
Mateo Kries, Direktor Vitra Design Museum, Weil am Rhein
The evening was hosted by TV host Steven Gätjen, known for formats such as “Joko und Klaas gegen ProSieben” and interviews from the red carpet of the OSCARS (both Pro7) or the Golden Camera (ZDF). He also currently hosts the Porsche podcast series “Dreamers. On. Air.”.
Copyright: Mirjam Kluka, Porsche, pressestelle@hs-pforzheim.de, Anelia Janeva
The DRIVE
The must-see attraction in the heart of Berlin: welcome to the Volkswagen Group Forum! Welcome to a place brimming with movement, meet-ups and mobility.