Privacy Policy

Use of person-independent email addresses to contact Volkswagen Communication
drive.info@volkswagen.de
drive.konferenz@volkswagen.de
drive.tour@volkswagen.de
drive.event@volkswagen.de
drive.gastro@volkswagen.de
drive.store@volkswagen.de
drive.salon@volkswagen.de
drive.facebook@volkswagen.de

Thank you for visiting a website provided by Volkswagen AG, Berliner Ring 2, 38440 Wolfsburg, vw@volkswagen.de, listed in the commercial register of the district court of Braunschweig under the number HRB 100484 (“Volkswagen AG”). The following information provides details on how your personal data is processed by Volkswagen AG in connection with your visit to the website.

1) Processing of log files

When you visit our website, we process the following log files that do not identity you as a person:

• An anonymous cookie ID that does not allow any inference to your IP address
• The operating system, web browser and screen resolution you are using
• The date and time of your visit

The legal basis for processing this personal data is our legitimate interest of being able to provide the website properly (Article 6 paragraph 1 letter f GDPR). Our website is hosted by the contract processor Ape Unit GmbH, Berlin, and is editorially managed by the Volkswagen Deutschland GmbH & Co. KG, Wolfsburg, as a contract processor for Volkswagen AG. Corresponding processing contracts have been agreed with these companies. We delete this personal data after seven days.

2) Newsletter subscription

This website offers the option to subscribe to a newsletter. The data provided in this context (e-mail address) are used by Volkswagen AG solely for the purpose of providing this service within the scope of your given consent (Article 6 para 1 sentence 1 (a) GDPR). Volkswagen AG uses the double-opt-in procedure for this purpose. An e-mail will be sent to the address you provided with a request for confirmation of your consent. You can withdraw your consent given to Volkswagen AG at any time free of charge with effect for the future. This can be done, for example, by using the “Unsubscribe” link provided in each newsletter or by a message to the following email address: drive.info@volkswagen.de. If you unsubscribe from the newsletter, your personal data relating to the newsletter (e-mail address) will be erased, unless other retention periods (e.g. tax retention periods) are specified.

The newsletter is sent via Wamtek GmbH, Friedrichsdorf, and via the Volkswagen Deutschland GmbH & Co. KG, Wolfsburg, as a contract processor for Volkswagen AG. Corresponding processing contracts have been agreed with these companies.

1. Allgemeine Informationen

Volkswagen AG uses various cookies on its websites. Cookies are small files with configuration information that are stored on your terminal device and are automatically included in case of inquiries to our server. Cookies can basically be divided into three categories. There are cookies that are essential for the functionality of the website (so-called function cookies), cookies that increase the comfort of a website visit and, for example, save your language settings (so-called comfort cookies) and cookies based on which a pseudonymized usage profile is created (so-called tracking cookies).

The processing of the function cookies is necessary to enable you to visit the website (cf. Art. 6 para. 1 lit. b DSGVO).

The legal basis for Comfort Cookies is a legitimate interest (Art. 6 para. 1 lit. f GDPR). The legitimate interest is providing comfort when visiting the website.

Tracking Cookies are only set if the website visitor has given their consent (Art. 6 Para. 1 lit. a GDPR). Consent is given via the so-called cookie banner, which must be actively clicked on.

You can object to data processing described above by using the listed cookies and tracking tools at any time with effect for the future by changing your cookie settings in your browser or clicking on the following link and changing your currently set preferences in our Cookie Consent Manager:

For more information about our cookies, please refer to the Cookie Policy and the following.

2) Matomo

This website uses the software of the web analytics provider Matomo to evaluate user access to the DRIVE website. The data processing is carried out based on your consent (Art. 6 Para. 1 lit. a GDPR). Therefore tracking cookies are stored on your terminal device and are forwarded to a server with the Matomo web analysis software. The server is operated by the IT service provider makandra GmbH, Augsburg, on behalf of Volkswagen AG. On the server with the web analysis software, your IP address is anonymized immediately after transmission. For this purpose, your IP address is shortened by the last 16 bits or 2 octets when using Internet Protocol Version 4 (IPv4) or by 80 bits or 10 octets when using Internet Protocol Version 6 (IPv6). The anonymized IP address is thus not personally identifiable. The web analysis software then processes the anonymized IP address and tracking cookies for statistical evaluation of accesses.

The anonymized data is processed to aggregated reports by the Matomo web analysis software and the individual data is automatically deleted after 180 days by the IT service provider makandra GmbH, Augsburg.

You may assert your rights as outlined below against Volkswagen AG at any time free-of-charge. For further information concerning the exercise of your rights, please see section E.

Right to information: Sie haben das Recht, von uns Auskunft  (Art.15 DSGVO) über die Verarbeitung ihrer personenbezogenen Daten zu erhalten.

Right of rectification: Sie haben das Recht, von uns die Berichtigung (Art. 16 DSGVO) Sie betreffender unrichtiger bzw. unvollständiger personenbezogener Daten zu verlangen.

Right to erasure: You have the right, in the event that the requirements specified in Article 17 of the GDPR have been met, to demand the deletion of your data. Accordingly, you may request the deletion of your data, for instance, if it is no longer necessary for the purposes for which it was collected. Furthermore, you may request deletion if we process your data on the basis of your consent and you revoke this consent.

Right to restriction of processing: You have the right to request the restriction of the processing of your personal data if the requirements specified under Article 18 of the GDPR have been met. This is the case, for example, if you dispute the accuracy of your data. You may request that processing is restricted for as long as it takes to examine the correctness of your data.

Right to object: Sofern die Verarbeitung auf einem überwiegenden Interesse oder Ihre Daten zum Zwecke der Direktwerbung genutzt werden, haben Sie das Recht, der Verarbeitung Ihrer Daten zu widersprechen. Im Falle des Widerspruchs bitten wir Sie, uns Ihre Gründe mitzuteilen, aus denen Sie der Datenverarbeitung widersprechen. Daneben haben Sie das Recht, der Datenverarbeitung zu Zwecken der Direktwerbung zu widersprechen. Das gilt auch für Profiling, soweit es mit der Direktwerbung zusammenhängt. 

Recht auf Datenübertragbarkeit: Sofern die Datenverarbeitung auf der Grundlage eine Einwilligung oder einer Vertragserfüllung beruht und diese zudem unter Einsatz einer automatisierten Verarbeitung erfolgt, haben Sie  das Recht, Ihre Daten in einem strukturierten, gängigem und maschinenlesbaren Format zu erhalten und diese an einen anderen Datenverarbeiter zu übermitteln.

Widerrufsrecht: Sofern die Datenverarbeitung auf einer Einwilligung beruht, haben Sie das Recht, die Datenverarbeitung im Rahmen einer Einwilligung mit Wirkung für die Zukunft jederzeit kostenlos zu widerrufen.

Beschwerderecht: Sie haben außerdem das Recht, sich bei einer Aufsichtsbehörde (zum Beispiel dem Berliner Beauftragten für Datenschutz und Informationsfreiheit oder der Niedersächsischen Datenschutzbehörde) über unsere Verarbeitung Ihrer Daten zu beschweren.

Contact persons for exercising your rights

Further details and a list of the contact persons for information about exercising your rights is available on the following website: https://datenschutz.volkswagen.de.

Data Protection Officer

Unser Datenschutzbeauftragter steht Ihnen als Ansprechpartner für datenschutzbezogene Anliegen zur Verfügung:

Datenschutzbeauftragter der Volkswagen AG Berliner Ring 2, 38440 Wolfsburg, dataprivacy@volkswagen.de

Status: May 2023