ICONIC A TIMELESS JOURNEY OF CULTURE, SOCIETY AND MOBILITY

After the panel discussion ended, all guests had the opportunity to explore the unique exhibition and look at the Group brands’ legendary vehicles, such as the legendary VW Bus or the VW Beetle, as well as around 70 other exhibits, some of them original, from the fields of art, design, architecture, fashion and music, plus special moments from the past. The unusual design of the exhibition space tours visitors through the individual decades from the 1950s all the way into the future. Works by pop artist Andy Warhol and famous design objects, such as the Egg chair by architect and designer Arne Jacobsen, provide unique insights into culture and society.

The “Icon’s World” multimedia room in particular provided an interactive experience for the guests at the event. Following the visual trip through time, the immersive landscape opened up a look into the future. The multimedia projections bring to life visions of mobility, architecture worlds and technologies that will shape the icons of tomorrow. They stimulate with touch-sensitive buttons and invite visitors to communicate with “IDA”, an empathetic assistant based on artificial intelligence. Iconic DJ and music producer Mousse T. and British singer Emma Lanford provided the musical backdrop for the exhibition night.