Experience the European Football Championship and test drives
The DRIVE.studio is also in EM fever! Under the motto “One Europe. One feeling. #One soccer”, Volkswagen is expressing its increased commitment to soccer for the European Championship.
Under the Linden, not far from the Brandenburg Gate, the Volkswagen Group's representative office in the Lindencorso is festively decorated. Flags in fan scarf look and window designs by Volkswagen “Goal” welcome visitors.
Activities and attractions at the VW GOAL Hub
In the DRIVE.studio, right in the heart of Berlin, the “Volkswagen GOAL Hub” awaits you with numerous activities and attractions
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- Test drives: Test drive models such as the Tiguan, Passat and ID models. Appointments are available on site by appointment. Participation is possible from the age of 21 and with a valid driver's license.
- Special exhibition vehicle: The Tiguan GOAL in the away jersey of the German national team.
- Thematic room design: Fan lounge with artificial turf, cabin bench, stadium feeling in the stands with soccer cushions
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- Tiny-Car: Brings the ball to the kick-off point in big games - in a national team jersey look.
- Fan-Station: Fan make-up, stick-on soccer tattoos.
- Bolzbox and table football
- Photo station: Backdrop with national players for photos to take away and selfies.
- Mood barometer: For upcoming matches, typical soccer board games and soccer magazines.
- Memorabilia exhibition: Adidas replica balls from Germany's European Championship victories and souvenirs of great moments for the national teams
#OneFootball campaign and competitions
The #OneFootball campaign and the VW & DFB partnership will be presented in the “Volkswagen GOAL Hub”. During the European Championship, there will be exciting competitions with prizes related to soccer, including fan accessories and tickets for the public viewing at the “Home of adidas Football”.
Offers in the DRIVE.STORE
The DRIVE.STORE has exclusive T-shirts, jackets and more from the Volkswagen DFB collection for soccer and mobility fans - with a 20% discount during the European Championship.
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Come and visit us!
Experience the fun, excitement and great atmosphere of the European Football Championship at the Volkswagen GOAL Hub in the DRIVE.studio. You can find us via the Unter den Linden entrance and through our current exhibition “ICONIC - A Timeless Journey of Culture, Society and Mobility”.
Test drives in Berlin Mitte - Experience Volkswagen and the European Football Championship up close!
The DRIVE
The must-see attraction in the heart of Berlin: welcome to the Volkswagen Group Forum! Welcome to a place brimming with movement, meet-ups and mobility.