Exclusive Table Talk with Leyla Piedayesh
Leyla Piedayesh, designer and founder of the fashion label lala Berlin
It all started with knitted pulse warmers at a flea market in Berlin. Today, it is hard to imagine the capital and the world of fashion without the designer Leyla Piedayesh and her cult brand lala Berlin. She talks to us in an interview about what goes on behind the scenes of the fashion world and where the name of her label actually comes from.
Leyla Piedayesh emigrated with her family from Iran to Germany in 1979 after the Islamic Revolution. She gained a foothold in her new home and founded Iala Berlin in 2004 with a collection of knitted pieces.
Since then, she has become a firm fixture in the international fashion business and is one of Berlin’s most successful designers. The label continues to reflect the zeitgeist and enshrines a special Berlin chic, and is sold today in over 250 shops worldwide. Piedayesh is also actively involved in campaigns, such as “I’m an Immigrant” and campaigns for a free, connected world and against discrimination based on origin or religion.
