Panel talk video recording: What does design achieve?

„Prestige. Desire. Functionality. The power of good design.

Video recording of the panel talk from the DRIVE. Volkswagen Group Forum, on October 12, 2023.

What does design do? How is our perception of design changing? What is its role in our lives? And what makes a brand so desirable? Surrounded by the exhibition “Driven by Dreams – 75 years of Porsche Sports Cars”, our panel members will talk to the audience about this fascinating subject. They will cover topics such as aesthetics, the changing requirements of the Zeitgeist, and the psychological dimensions of consumer culture.

The guests were:

Leyla Piedayesh, designer and founder of fashion label lala Berlin

 

Michael Mauer, Head of Style Porsche

 

Fernando Fastoso, Head of the Faculty for Luxury and Premium Brands at Pforzheim University

 

Mateo Kries, Direktor Vitra Design Museum, Weil am Rhein