Panel Talk Video-Mitschnitt: Was Design bewirkt?
„Prestige. Desire. Functionality. The power of good design.
Video-Mitschnitt vom Panel Talk aus dem DRIVE. Volkswagen Group Forum, am 12. Oktober 2023.
What does design do? How is our perception of design changing? What is its role in our lives? And what makes a brand so desirable? Surrounded by the exhibition “Driven by Dreams – 75 years of Porsche Sports Cars”, our panel members will talk to the audience about this fascinating subject. They will cover topics such as aesthetics, the changing requirements of the Zeitgeist, and the psychological dimensions of consumer culture.
Gäste waren:
Leyla Piedayesh, designer and founder of fashion label lala Berlin
Michael Mauer, Head of Style Porsche
Fernando Fastoso, Head of the Faculty for Luxury and Premium Brands at Pforzheim University
Mateo Kries, Direktor Vitra Design Museum, Weil am Rhein
Moderiert wurde der Abend von TV-Host Steven Gätjen, bekannt für Formate wie „Joko und Klaas gegen ProSieben“ und Interviews vom roten Teppich der OSCARS (beide Pro7) oder der Goldenen Kamera (ZDF). Darüber hinaus moderiert er aktuell die Porsche Podcast-Serie „Dreamers. On. Air.“.
Mitschnitt vom 12.10.2023 aus dem DRIVE. Volkswagen Group Forum
THE DRIVE
The must-see attraction in the heart of Berlin: welcome to the Volkswagen Group Forum! Welcome to a place brimming with movement, meet-ups and mobility.