Panel talk video recording: What does design achieve?
„Prestige. Desire. Functionality. The power of good design.
Video recording of the panel talk from the DRIVE. Volkswagen Group Forum, on October 12, 2023.
What does design do? How is our perception of design changing? What is its role in our lives? And what makes a brand so desirable? Surrounded by the exhibition “Driven by Dreams – 75 years of Porsche Sports Cars”, our panel members will talk to the audience about this fascinating subject. They will cover topics such as aesthetics, the changing requirements of the Zeitgeist, and the psychological dimensions of consumer culture.
The guests were:
Leyla Piedayesh, designer and founder of fashion label lala Berlin
Michael Mauer, Head of Style Porsche
Fernando Fastoso, Head of the Faculty for Luxury and Premium Brands at Pforzheim University
Mateo Kries, Direktor Vitra Design Museum, Weil am Rhein
The evening was hosted by TV host Steven Gätjen, known for formats such as “Joko und Klaas gegen ProSieben” and interviews from the red carpet of the OSCARS (both Pro7) or the Golden Camera (ZDF). He also currently hosts the Porsche podcast series “Dreamers. On. Air.”.
Recording from 12.10.2023 from the DRIVE. Volkswagen Group Forum
The DRIVE
The must-see attraction in the heart of Berlin: welcome to the Volkswagen Group Forum! Welcome to a place brimming with movement, meet-ups and mobility.