Ikonen im DRIVE
On view until spring 2025
Open daily from 10:00 a.m. to 7:00 p.m.
Welcome
Join us on a journey through eight decades of history and stories with icons that shaped the style of those eras and still do today. Discover the icons of modernity!
The ICONIC – A Timeless Journey of Culture, Society and Mobility exhibition presents modern day icons that mobility, design, architecture, art and music have brought to us in recent decades and the present day. Their unique history, identity and mission unite them all. ICONIC presents exceptional personalities, technological innovations, visionary architecture and timeless design language, which continue to shape society, culture and technology to this day.
No other automotive group has created so many icons that have written mobility history. Symbols of various eras have come to life – the Beetle, the VW Bus, the Porsche 911, the Lamborghini Countach and the Golf.
Visit ICONIC and be inspired by outstanding personalities and visionary ideas that have a lasting impact on culture, technology and society.
Icon's World: A look into the future
Icon's World is an interactive multimedia projection that gives you a fascinating look into the future. This innovative experience makes ICONIC an unforgettable experience that shows the wealth of ideas we can use to shape the world and the icons of tomorrow.
Weitere Informationen:
THE DRIVE
The must-see attraction in the heart of Berlin: welcome to the Volkswagen Group Forum! Welcome to a place brimming with movement, meet-ups and mobility.
